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1154 Uppsatser om Internal - Sida 1 av 77

Internrevisorn och Internrevision: Ett yrke och en verksamhet i förändring?

In today?s larger companies Internal auditing is a common concept. For about twenty years ago companies? use of Internal auditing took a turn from having been something popular to becoming more notorious. In this thesis we examine what might have caused that turn, We do this by looking at the vision and way of working for about twenty years ago and how the view of the area is today.

Internmarknadsorientering : Förutsättningar för effektiv intern marknadsföring

Internal marketing has been proposed as a means of gaining competetive edge in a market where service quality is an important precursor to performance. Still, the practical application of Internal marketing remains relatively limited, which is hypothesized to be partly attributable to a widespread lack of the required philosophy which facilitates the effective implementation of Internal marketing. The concept of Internal market orientation (IMO) has been proposed as an accurate representation of this philosophy. This thesis attemps to assess the relevance of an IMO in relation to the Internal marketing activities of an organisation. The findings of the study imply that IMO related activities impacts the effectiveness of Internal marketing and that it thus provides a valuable tool in the process of implementing Internal marketing strategies..

AstraZeneca : Vikten av intern marknadsföring och kommunikation i samband med fusioner

In the society of today it?s very hard for companies to succeed with mergers. (A.L.Pablo, M.Javidan:2004) This study intends to elucidate the importance of Internal marketing and Internal communication with mergers. The intention with this essay is to study and analyse the merger between the two companies Astra and Zeneca and study the employers at the time when the merger took place in 1999.I have chosen to do this study on the basis of an employer?s perspective.

Informell internkommunikation på en statlig myndighet ? En fallstudie vid Swedac

This thesis is a case study of the informal Internal communication at a Swedish government agency called Swedac. The purpose of the study was to investigate how the employees perceive and use the informal Internal communication, what communication media they utilize for it and how the informal Internal communication correlates to certain aspects of the organizational structure. In order to achieve this, six qualitative interviews was carried out with employees in the organization. Since informal Internal communication is not a well-defined concept I explained my view of the concept in the thesis. The results show that the informal Internal communication is very important and fairly widespread at Swedac.

Intern marknadsföring: en fallstudie av Malmia hotell AB

Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with Internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia hotel in Skellefteå, showed that Internal marketing plays a vital part in the companie´s success, and that Internal marketing is an ongoing process at Malmia hotel. Our study also showed that Malmia hotel works with Internal marketing according to the recommendations of the theories..

Internal Control - Efficiency in the Audit Process

The purpose of this research is to examine the implications of the provisions in the Swedish Code of Corporate Governance (the Code) concerning auditor attestation of the Internal control report. We will focus on how the auditors? augmented responsibilities will affect the efficiency in the audit process.Our research indicates that the main benefit from reviewing the Internal control report is achieving more reliable Internal controls, which results in greater prevention of misstatements in the financial statements. This will affect the efficiency in the audit process since the auditor can place more reliance on Internal controls when performing audit procedures. This implies that the benefits of preventing misstatements could outweigh the efforts and resources spent on reviewing the Internal control report..

Kommunikationsstyrning vid reklamation : En studie av stormarknader

This study focuses on the Internal marketing and how it affects the complaints by companies? communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between Internal marketing, communication control and complaints. We have chosen the subject, Internal marketing because it caught our interest in an earlier course. On the basis of the literature of costumer complaint there have not been so much research about it and that is why we have chosen this perspective on Internal marketing.This study is based on a qualitative approach.

Glöm inte bort berättelsen : -en studie om intern storytelling

Authors: Marie Andersson, Maria Gustafsson and Johanna Olsson.Tutor: Peter CaesarTitle: Don?t forget the story ? a study about Internal StorytellingKeywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation.Background: Something that can be problematic for managers in an organization is to find an effective way to spread information that will received by all the employees. One way to spread information and messages to the employees is by using Internal Storytelling. The use of Internal Storytelling aims to create an environment to build up an engaged personnel. Organizations use Internal Storytelling when they want to create collective stories and frame of references among the employees within the organization, and also spread the values of the brand and information about the organization.Problem statement: How can Internal marketing be affected by Internal Storytelling?Method: Our study is based on a case-study of SCA Packaging Sweden AB.

?Den dolda kraften? : En studie om internkommunikation, kultur och internt varumärkesbyggande vid Företaget X

AbstractTitle: Företag X? the hidden power? a study of Internal communication, culture and Internal branding. Företaget X has in real life a different name.Number of pages: 42 (49 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication Studies CPeriod: Autumn 2007University: Uppsala University, SwedenPurpose/Aim: To analyze the Internal communication, culture and Internal branding of an insurance company and how they can improve these company tools can be improved.Material/Method: qualitative method using interviews, analysis of Internal communication policies and observations.Main results: The policy documents do not match how the Internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way.

Märkta medarbetare - En studie om internt varumärke

Through this study we want to enlighten how different companies work with their Internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. Following question is used to investigate this process;- In what way and how well are companies working, depending on market position to implement and maintain their work with the Internal brand?For the study a theoretical model was created based on our existing theory. The model contains three main variables; create, communicate and uphold; i.e.

Programvaruapplikation som stöd vid granskning i Dimensions

AbstractThe control of quality standard ISO 9001 has made the Internal audit to be experienced as police authority and paragraph control. Because of that, motivation for Internal auditors is low. To counteract the experience, there is a possibility to integrate Internal audit with improvements in company?s processes. Theory has shown that a qualified and competent auditor can provide information that can help the organization's managements to make the right decisions that will improve product quality and result in new customer contracts.An opportunity to observe an Internal and external audit at one of the case companies gave rise to this study.

Intern marknadsföring, hur påverkar den samarbetet med kunderna : En fallstudie på Flow Systems AB

This essay is a case study carried out at Flow Systems Ltd that foremost aims to treat the Internal marketing at the company. The aim with the essay is to analyze and evaluate Flows Internal marketing in connection with a process of change and how this reflects the external marketing in relation to customers.The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen since it is a good way of gathering more specific information regarding the informants preferences about the company. Among other things the results of the interviews showed Internal marketing deficiencies, but that has not influenced the customers in a negative way. The conclusion was that the inferior Internal marketing does not affect the cooperation and the communication between the company and its customers, however it has a big effect on the employees..

Intern marknadsföring - i ett tjänsteproducerande IT-företag

The purpose of this thesis was to describe how service producing IT- companies handles their Internal marketing. We wanted to understand how management deal with Internal marketing activities and how different companies create a working environment to encourage employees to motivation and well-being. To be able to find out we did a case study on a service producing IT-company. Two personal interviews were done with two of the managers. Our empirical research showed that the company used Internal marketing on a daily basis.

Bästa praxis för integrerade internrevisioner : En handbok för integrerade internrevisioner

In order for a business management to be able to make informed decisions for their companies need enterprise management system regularly checked by Internal audits. The aim of purpose with this work was to develop a working manual for integrated Internal audits. This was done through a litterature study and interviews with auditors. An in-depth interview was conducted with an experienced auditor to get more understanding and depth of the Internal audits process, and how the manual could be designed. Discussions were held with the person responsible for environment, health and safety at Swedspan Hultsfred to adjust the manual to the company?s Internal management system.

Ett bankkontors präglade kommunikation : Arbetet med ett kontors interna kommunikation

The purpose of this study is to investigate two Handelsbanken offices and how they work in similar ways when dealing with Internal communication. The goal is to answer if and in what way the managers` and the employes perceive their Internal communication at the two bank officies. By a comparation between the two decentralisized officies the aim is also to study what differences and/or similarities that exists in Internal communications?Are managers and employees satisfied with the communication that flows in the organization? I find it interesting to investigate in wheather there exist a similarity in the Internal communication between the managers and the employees since it is a decentralized organization.I have made five semi-structured interviews with two managers at two different Handelsbanken offices. Additionally two interviews with two employes at one of the offices and also one interview at the other Handelsbanken office.By the study I have found that all respondents have a positive impression according the Internal communication.

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